14 Ago, 2019 | Bases de datos
¿No tienes una base de datos de calidad o lo suficientemente amplia? Esto puede ser un problema a la hora de realizar campañas de marketing directo. El email marketing es una técnica que sigue funcionando muy bien y lo mismo ocurre con el telemarketing. Sin embargo,...19 Jun, 2019 | Bases de datos
Si trabajas con datos de personas dentro de la UE, estarás de acuerdo con nosotros en que el RGPD parecía una grieta en la industria del email marketing. La adecuación a la ley lleva ya más de un año impuesta y el balance en estos momentos parece positivo. El tsunami...11 Jun, 2019 | Bases de datos, Legalidad
Los datos se han convertido en uno de los valores más importantes de las empresas en la actualidad. Son su fuente de información y les permiten, en la mayoría de casos, crear sus públicos objetivos para sus campañas. Esta relevancia trae consigo también problemas. Por...Cookie | Duración | Descripción |
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