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¿Qué es la tasa de apertura y cuál es la tasa de apertura promedio en email marketing?

¿Qué es la tasa de apertura y cuál es la tasa de apertura promedio en email marketing?

18 Jul, 2019 | Email marketing

Las campañas de email marketing de una empresa tienen el objetivo de hacer llegar a sus potenciales clientes diferentes mensajes, entre los que incluyen nuevas promociones. En este tipo de comunicaciones es imprescindible llevar a cabo algunas mediciones y, en este...
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  • Enriquecimiento de datos: técnicas para mejorar la calidad y la segmentación
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  • AHT (Average Handle Time): qué es y cómo mejorarlo
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  • CSAT (Customer Satisfaction Score): qué es y para qué puede servirte medirlo en tu call center

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