7 Ago, 2019 | Bases de datos
Antes de realizar una campaña de email marketing debes conocer algunas pautas muy importantes para su buen desarrollo y rentabilidad. Hoy os hablamos de la entregabilidad y de qué cosas le afectan negativamente. El diccionario del marketing es sumamente amplio y es...6 Ago, 2019 | Bases de datos, Legalidad
¿De qué forma afecta la RGPD (Reglamento General de Protección de Datos europeo) al email marketing? Lo cierto es que las bases de datos son fundamentales para cualquier estrategia de emailing. La nueva ley cambia el modo de almacenar esa información y también el de...25 Jun, 2019 | Bases de datos
El marketing directo puede ser una estrategia de captación increíblemente exitosa, siempre y cuando dispongamos de los medios y de la estructura necesaria. Una de las cosas más importantes que necesitamos es una buena base de datos en la que podamos segmentar...Cookie | Duración | Descripción |
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